Campbell's

A truly indispensable custom AI chatbot, my team ideated this immensely helpful tool for busy families to find quick dinner ideas that would resonate for their unique family situation. Consumers can chat with the tool, indicating what they’re looking for and they’ll be served custom and pre-existing recipes using Campbell’s soups in creative and innovative ways.

Creative Callouts: Custom AI Chatbot, Custom Recipe Development, Custom Photography

3M

A year-long 360 program spanning digital and print showcasing the versatility of Command hooks through unexpected, creative use cases, ultimately proving their utility year-round while inspiring simple and stylish solutions for the home.

Creative Callouts: Custom Photography

Deck the Bar Cart: Southern Living

Verizon

The holidays are stressful; our team wanted to show consumers how Verizon can lean in and truly make it a happy, well-connected holiday. Through a mix of influencer-led social-first video and onsite content, we showed three different real-life holiday scenarios.

Creative Callouts: Creative Video Oversight, Custom Illustration and Copy Oversight, Talent

Sam's Club

For Sam’s Club, we developed a social-first video series spotlighting hero products through the lens of editorial experts — featuring editors from Parents, BHG, and People to bring trusted, personal product recommendations to life.

Creative Callouts: Creative Video Oversight and Direction, Talent, Hero Product Selects

Conagra

Looking to bring more value to consumers when it comes to weeknight dinner, my team created this interactive, seasonally-refreshed onsite experience allowing users to search custom recipes using filters such as saving time, sparing their wallet or making life easier.

Creative Callouts: Custom Photography, Custom Recipe Development, Talent Pull-Quotes, Oversaw Creation of Bespoke Recipe Scaling Feature

Walmart Culture Cube

By leaning into emerging social trends uncovered through first-party data and insights, we transformed each into quick-turn, highly relevant social videos that placed Walmart at the center of cultural conversations. From “Tennis Core” to “Summer Pop Girlies,” these timely videos featured editors and creators, making them feel both of-the-moment and authentically connected to the trends driving online engagement.

Creative Callouts: Insights & Data Liaising, Trend Research, Quick-Turn Social Video, Talent

The Home Depot

A social-first video program tapping into engaging influencer talent to create truly endemic and engaging Tiktok videos inspiring and educating consumers as to how THD’s Home Services can help them tackle projects and upgrades at home – without lifting a finger.

Lowe's

With a desire to broaden consumer perception, our creative team executed an impactful digital storytelling program spanning key seasonal tentpole moments throughout the year, inspiring consumers to stock up at Lowe’s for everything from small celebrations to new decor ideas.

Creative Callouts: Custom Video, Custom Design

San Pellegrino

Leaning into People Inc.’s beloved experiential tentpole, ‘Best New Chefs’ in Aspen, my team pitched a group of former Best New Chefs to attend the event while we created social-first and digital content featuring them and their ‘San Pel’ moments.

Creative Callouts: Custom Design, Custom Photography, Talent

Hello Toothpaste

To bring hello's kid-friendly toothpaste flavors to life, my team created a vibrant digital destination full of fun and imagination. The playful site featured interactive games, custom videos, and even a faux interview with a unicorn—turning brushing into an adventure and showcasing hello's commitment to making oral care awesome for kids.

Creative Callouts: Design Collaboration, Custom Video, Experiential Component in NYC

Walmart Toys

Leaning into editor talent from Parents, we produced endemic greenscreen videos with their top toy picks from Walmart – accompanied by a resource-rich, must-bookmark article.

Creative Callouts: Custom Design, Custom Photography, Custom Video, Talent